Obtaining trustworthy and representative data is necessary to maximise the effectiveness of research projects. A key indicator of the accuracy of data gathered from surveys and other research activities is response rate. A low response rate can limit the generalizability of findings and produce biassed conclusions. In order to gather more accurate and representative data, […]
#DataCollection
Best practices to follow during data collection for best quality
Few of the several steps in the QA process that we take to maintain the quality of data collection 1. Establishing the aims and objectives of the data collection process. This enables us to choose the data types and data collection techniques that are appropriate for every engagement. 2. Establish a data collection approach. This should include […]
Virtual Reality and Market Research
Understanding Virtual Reality’s contribution to research and insights The prevalence of immersive technology in the business world is sharply increasing. Consumer experience has a new dimension with virtual reality applied to a wide variety of fields and industry verticals, but it is more important to understand what VR [Virtual Reality] is and how it could […]