#innovation

The concept of the metaverse is rapidly gaining attention as a powerful tool for market research and consumer insights. A metaverse is a virtual world that is fully immersive and interconnected, allowing users to interact with each other and digital objects in a manner similar to the real world. One of the key benefits of […]

Understanding Virtual Reality’s contribution to research and insights The prevalence of immersive technology in the business world is sharply increasing. Consumer experience has a new dimension with virtual reality applied to a wide variety of fields and industry verticals, but it is more important to understand what VR [Virtual Reality] is and how it could […]

Top priority for businesses in 2022 and beyond is to understand and map customer journey. Determine what value a company can deliver that customer is prepared to pay for, or, in other words, why should a customer buy your product in the first place. Whether exploring a market, investigating pricing, launching a new product, or […]

40% of business initiatives fail because of poor data quality. DesignRush reached out to experts to discover why businesses should prioritize market research in 2022. Gartner reports that poor data quality is why 40% of business initiatives fail. Since good data quality matters in identifying opportunities and risks, organizations need proper market research to make […]

Data quality is no big myth in today’s date, with more and more tools to identify, interpret and isolate data quality issues within small and large data sets from a survey. But, in the first place let’s try to understand what leads to data quality concerns and how do we step up and play fair. […]

Since the advent of Covid, one industry that we never imagined would be digitalized has become so. Yes, healthcare has reached a point where it must be digitised as well. The pandemic of COVID-19 has hastened the deployment of digital health technology, accelerating lengthy tendencies that were already beginning. As healthcare professionals strive to develop […]

Breast cancer can now be prevented with simple lifestyle modifications and healthier ways of life, setting aside genetic reasons, which contributes for only 8-10 percent of breast cancers in women. While most individuals are aware of the disease’s causes, signs and symptoms, and the level of damage it may inflict, many of us neglect to […]

COVID-19 heralded in a new era of outdoor dining, as failing eateries struggled to stay afloat while reducing the risk of infection to their customers. However, setting up makeshift dining areas in parking lots or on sidewalks isn’t always a good idea. It may have elevated the risk of infection for diners in some scenarios […]

Many people who enjoy travelling want to go out of the house and see new places but are unable to do so due to the pandemic. Traveling and tourism has become one of the most significant industries in the worldwide economy during COVID-19, contributing for 10% of world Gdp and more than 320 million employment […]