Brand credibility refers to the trust and confidence that consumers have in a brand. It’s the belief that a brand will deliver on its promises and provide high-quality products or services. There are several key components that drive consumer loyalty in terms of brand credibility, including the following: 1. Consistency: Consumers want to know that they […]
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5-Key steps using data analysis to track the effectiveness of marketing efforts
To use data analysis to track the effectiveness of marketing efforts, you can follow these steps: 1. First, identify the goals and objectives of your marketing campaign, such as increasing brand awareness or generating leads. 2. Next, determine the metrics you will use to track the effectiveness of your marketing efforts. These metrics should be directly related […]
Best practices to follow during data collection for best quality
Few of the several steps in the QA process that we take to maintain the quality of data collection 1. Establishing the aims and objectives of the data collection process. This enables us to choose the data types and data collection techniques that are appropriate for every engagement. 2. Establish a data collection approach. This should include […]
Gaps in Medicare Coverage for Alzheimer’s Disease Care
Gaps in Medicare Coverage for Alzheimer’s Disease Care In 2022, an estimated 6.5 million Americans ages 65 and older were living with Alzheimer’s dementia, according to the Alzheimer’s Association. Alzheimer’s disease is a progressive brain disease that affects memory and cognitive function. There is no cure. Most people with Alzheimer’s disease have Medicare, but the […]
Alzheimer’s Day
September is World Alzheimer’s Month and has been since 2012. The objective of World Alzheimer’s Day, which is recognized worldwide on September 21, is to raise public consciousness of the most prevalent type of dementia. Remembering, cognitive, and behavioural concerns are symptoms of the condition dementia. Usually, it worsens over time after a sluggish beginning. […]
AI and Human engagement
All aspects of customer engagement revolve around exchanges between a business and its clients.Today, many businesses are turning to AI to boost sales, but they typically forget about individuals in the process. AI is unable to duplicate the human touch and cannot provide the same value. Because they don’t effortlessly transfer off to agents, it […]
Vaccine Fallacies – Covid19 Herald
Along with the good news that vaccines are available to strengthen us, there has been a flood of misleading vaccine information circulating on the internet. All of this misrepresentation creates uncertainty in people’s minds, preventing them from being vaccinated. As the nation reacts to the COVID-19 outbreak, we are confronted with an oversupply of virus-related […]