Obtaining trustworthy and representative data is necessary to maximise the effectiveness of research projects. A key indicator of the accuracy of data gathered from surveys and other research activities is response rate. A low response rate can limit the generalizability of findings and produce biassed conclusions. In order to gather more accurate and representative data, […]
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Why Should Market Research Be a Priority for Businesses in 2022?
Top priority for businesses in 2022 and beyond is to understand and map customer journey. Determine what value a company can deliver that customer is prepared to pay for, or, in other words, why should a customer buy your product in the first place. Whether exploring a market, investigating pricing, launching a new product, or […]
3 Reasons Why Businesses Should Prioritize Market Research in 2022 [DesignRush QuickSights]
40% of business initiatives fail because of poor data quality. DesignRush reached out to experts to discover why businesses should prioritize market research in 2022. Gartner reports that poor data quality is why 40% of business initiatives fail. Since good data quality matters in identifying opportunities and risks, organizations need proper market research to make […]
Data quality and measures to enhance
Data quality is no big myth in today’s date, with more and more tools to identify, interpret and isolate data quality issues within small and large data sets from a survey. But, in the first place let’s try to understand what leads to data quality concerns and how do we step up and play fair. […]